Hey, fighters, brand reps and promoters! I hope we’re enjoying the fight game as much as possible. I’m starting the week with some value around how there are plenty of dudes and dudettes in the sport who have done a good job of branding themselves to open new opportunities for themselves and others 👀
So let’s go with some case studies, Ash Sports Media followers!
What can you learn about how ESPN MMA brand themselves through colours?
https://x.com/espnmma/status/1814357987080765909?s=46&t=PJ_Gp3khAFSbWPAX656cbg
ESPN MMA, across both Instagram and X are, a leading voice regarding the latest updates across MMA, particularly the UFC 🔥
Not only is ESPN MMA one of the most super cool with colour coding, which looks good, but they’re also great at the consistency behind it🎨
Considering that their logo is red, black, and white, This plays a quality role when you want to be recognised by a viewer on social media/alerts/notifications etc. For that reason, being consistent with whatever content you’re producing, place that in mind 🔴⚫⚪
The content marketing team at ESPN MMA have done a good job at that with this X post endorsing Charles ‘Do Bronx’ Oliveira 🇧🇷
They’ve highlighted the core message through the text on the image, which is the same colour as the logo 👀
Why does this matter?
An example for myself involves whenever I get a notification on BBC Sport, Strava or LinkedIn. I can spot it straight away when looking at my phone purely based on its colours, It is also something to help those that aren’t able to read so well due to visual issues 🙏🏾
To discover more about how I can help with this, get in touch 💬
Casuals Corner MMA are the ones to learn more about colour grading 🎨
https://www.instagram.com/casuals.corner.mma?igsh=bGZhcmg0ejhtMmV0
It was an honour to feature on their podcast last year purely down to how consistent they are around engaging and punchy colour grading 🟡
Here it is ➡️ https://bit.ly/3S4cTd4
Plus, there’s plenty of accounts on Instagram that use carousels to produce their content, although, Casuals have treated the first carousel as a thumbnail whereas there’s others who don’t meaning they have a lower chance of getting a fan to stop scrolling 👀
Focusing on smaller details like this can definitely help make a big difference simply through consistency 👊🏾
The proof is in the pudding through what Casuals have accomplished 👏🏾
If you want to chat further, go for it 💬
Mr. Jake ‘the problem child’ Paul certainly is a marketing machine
The Problem Child this weekend fought against MMA veteran, Mike Perry 👊🏾
This post on X definitely stood out through the 🇺🇸’s promotional knowledge no question. Want to know more?
First and foremost, he’s showing off what boxer outfit he’ll be competing in which is definitely something I remember and it looked 🔥
Secondly if you’re not creating a video, make the most of designing a post accompanied with pictures, just like how Jake has 📷
Maximum amount of images and to get even more visibility, feel free to do an alt text feature which can improve how many more people see your brand through being as descriptive as possible 🪟🌅🌄
I thought I’d keep this short and sweet for you as a long blog post isn’t every ones cup of tea, for that reason, for further help and advice, give me a message 💬
