Across the marketing world, tactics, tricks and trends are transferable regardless of whatever industry you’re in. Plus, particular sports are quicker to jump on trends than the combat sports world. However, it’s not just about the trends; it’s about following tactics that help optimise visibility, community management and branding. One way or another, it’s time to learn how to build your personal brand from other sports.
The Lawn Tennis Association content team know exactly what they’re doing with X threads
Andy Murray is currently competing at the Dubai Tennis Championships and recently had an interview where he shared his thoughts about competing again at the Olympic Games. Considering that Paris 2024 is coming up soon, the LTA have optimised this by including their handle, which is beneficial for generating brand awareness towards their account. Furthermore, they’ve included Andy Murray’s X handle at the beginning of the caption while including an emoji before it. This is because if you simply start an X post with someone’s X handle, X will register that as a reply rather than an X post, limiting the level of impressions you can reach.
Another excellent marketing tactic the LTA has adopted is using alt text and creating an X thread for the key quotes that Andy shared during the interview. Alt text is a specific feature on X which allows you to describe an image you post through an X post. Its purpose is to make your content more accessible to those who are visually impaired. It also benefits the algorithm across X as social media generally appreciates content that is as comprehensive as possible.
Transferable lessons that fighters, combat sports brands and promotions can take away from this include the following.
- Use alt text when promoting images to describe images as comprehensively as possible across your X feed.
- Utilise X threads when covering long-form content.
- Remember not to make the mistake of not registering an X post as a reply; to avoid this, place a full stop ahead of a handle when writing an X post.
That’s not how you promote web links on Instagram!
Now, this is a lovely compilation of some of the best goals in football at the Olympic Games, no question. However, the content team made a slight error regarding promoting their web link via the captions. Unfortunately, on mobile devices, web links aren’t clickable via captions. Instead, when promoting web links via Instagram, it’s best to direct users to a link in your bio. Then, when sharing a story, there’s a link option available when creating one; utilise that to optimise as much awareness of the web link as possible.
Therefore, if you’re a fighter, combat sports brand or promotion, there are various ways to promote traffic to your website or an alternative platform. The most common platform is to set up a Linktree account; this allows you to store multiple web links to different platforms through one channel. It can also be used for different marketing channels, such as X.
Take YouTube Marketing notes from BBC Sport
Australian Motorsport racing driver Oscar Piastri was recently featured on the BBC Sport YouTube channel. He certainly had plenty to say regarding his verdict on McLaren’s legacy; at the same time, the BBC Sport content team did a great job branding the content to draw in as many eyeballs as possible.
First and foremost, the gradient of their colour branding is very consistent within their thumbnail as it aligns with their logo. The typography is also immaculate and consistent across other videos on their channel. The video description includes keywords for optimising YouTube Search Engine Optimisation (SEO). Those include a comprehensive summary of the video, encouraging viewers to subscribe, and raising awareness of other channels across social media alongside a community management tactic by promoting their hashtag #bbcsport.
There are plenty of transferable marketing lessons fighters, combat sports brands, and promotions can take away from this breakdown; they include:
- Be consistent with your videos’ typography, colour codes, and tone of voice. For example, include the taglines/nicknames, etc. Alongside promoting your sponsors/products/services simultaneously during your videos.
- When writing your YouTube video descriptions, keep a template of text relating to copying and pasting your external links, which will be placed in each video upload.
Now that’s a wrap! Feel free to ask any questions or if you have any other content pieces that you think are valuable to learn from.
