Nottingham Forest F.C. Partners with Cryptocurrency Brand Floki for the 2024/25 Season
Premier League Team to Feature Floki Logo in High-Visibility Campaign Across Stadium and Media Platforms
Nottingham Forest Football Club, a historic name in English football, has announced a partnership with Floki, a cryptocurrency brand, for the upcoming 2024/25 season. The collaboration makes Floki the official cryptocurrency partner of the club, granting the digital currency extensive marketing rights across various platforms.
Under this partnership, the Floki logo will gain significant exposure during Premier League matches. It will be displayed on the LED boards visible during live broadcasts of all home games, ensuring that millions of viewers around the world, both in the stadium and watching on television, will see the brand throughout the season. Additionally, the Floki logo will feature on the interview and press conference backdrops used by Nottingham Forest, further embedding the brand into the club’s media presence.
Floki’s involvement extends beyond matchday visuals. The cryptocurrency will have a notable presence on Nottingham Forest’s social media channels, where it will be mentioned in key posts, including match results and substitution announcements for both the men’s and women’s teams. Furthermore, Floki will be integrated into the club’s matchday programs, with its logo prominently displayed on the cover and throughout the publication.
The partnership also promises fan engagement initiatives, with Floki offering opportunities such as signed merchandise and a chance to participate in a post-season “play on the pitch” event at Nottingham Forest’s stadium.
Paul Bell, Chief Operating Officer of Nottingham Forest, expressed enthusiasm about the collaboration, highlighting Floki’s innovative approach within the cryptocurrency sector. “We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season,” Bell said.
The partnership comes as the English Premier League continues to grow its global audience. In the 2022/23 season, the league attracted over 3.2 billion viewers across 190 countries, solidifying its position as the world’s most popular sports league. Nottingham Forest, with its rich history and strong social media presence, is set to provide Floki with a substantial platform for brand visibility.
Founded in 1865, Nottingham Forest is one of the few clubs in Europe to have won consecutive European championships, joining the ranks of teams like Real Madrid and Bayern Munich. The club boasts over 4.5 million followers on social media, offering Floki access to a broad and engaged audience.
Floki, known as the “people’s cryptocurrency,” has gained global recognition through strategic marketing efforts and now counts over 490,000 holders. The brand’s partnership with Nottingham Forest marks a significant step in its efforts to become a leading name in the cryptocurrency market.
